- distinguish between users;
- improve the use and the functionality of our websites;
- tailor our websites and services to your needs and preferences; and
- analyse how our website is used and compile anonymous and aggregate statistics.
In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. Therefore, you need to agree to this policy. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable them in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
What kind of cookies do we use?
We use the following:
This is the main way Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made.
The __utma is a persistent cookie that expires in two years. With each new visit, the expiration date is refreshed.
This is how Google Analytics decides whether a visit has timed out and also how deep a visit has gotten. It stores the number of pageviews in the current visit and the start time of the visitor’s current visit.
The __utmb cookie is a persistent and each pageview refreshes it. (Expires: 30 minutes)
The expiration time can be customized for each site (or page).
The __utmc cookie is the only session cookie used by Google Analytics. Its only purpose is to register that the visit ended if the browser gets closed. (Expires: Session cookie)
This is the traffic source cookie. It contains all of the traffic source information for the current visit, if it was different from the previous visit. If no traffic source information can be found for the current visit, the cookie is not changed. This is the way that Google Analytics attributes visit information, including conversions and transactions to a traffic source. It does not contain historical information for previous sources. This cookie is only refreshed when the traffic source changes. (Expires: 6 months)
The main cookie for tracking visitors for Hubspot. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). (Expires: 2 years)
This cookie is used for to keep track of a visitor’s identity for Hubspot. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.(Expires: 10 years)
This cookie keeps track of sessions for Hubspot. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. (Expires: 30 min)
Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)
_bizo_bzid, _bizo_cksm, _bizo_np_stats
These are used by LinkedIn. Makes a collection of metadata such as timestamp, and events (e.g. page views). The LinkedIn browser cookie is stored in a user’s browser until a user deletes it or that it expires (there’s a rolling six-month expiration from the last time the user’s browser loaded).
This one is used by Hubspot to recognize visitors who chat via the messages tool. If the visitor leaves your site before they’re added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor.